Determinates of Supply Continued:
TECHNOLOGY
As the
products get better, smaller more advanced. It changes the price and profit margin.
If we create an assembly line
in our factory our supply would go UP.
For a short time supply will go
down, just while they are implementing the new technology.
COMPETITION
Creates Supply, More producers
If too much supply
PRICES OF RELATED GOODS
(Affects Supply)
·
Complimentary: Goods go together Ex.
Peanut Butter and Jelly
·
Substitute: Items in which you choice one
item over another… Wendys over McDonalds
PRODUCER EXPECTATIONS
·
The hot item, the upcoming, new fashion,
anticipated shortages (expected not to have enough)
·
A producer needs to be able to predict the future
and know how much of something they will need.
THE TWO
CATEGORIES THAT WILL AFFECT PRODUCTION DECISION (HOW MUCH
YOU SUPPLY) ARE
1.
PRODUCTIVITY
2.
COST OF PRODUCTION
1. PRODUCTIVITY
TOTAL
PRODUCT
MARGINAL PRODUCT
LAW OF DIMINISHING RETURNS
INCREASING MARGINAL RETURNS
DIMINISHING MARGINAL RETURNS
NEGATIVE MARGINAL RETURNS
2. COSTS OF PRODUCTION
FIXED COSTS
Costs
that stay the same (costs never change)
Example: Mortgage, Rent, Cell Phone Bill, Car Note, Comcast,
Insurance, Depreciation
VARIABLE
COSTS
Costs
that change
Example: MLGW, Utilities, Gas, Food
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